Good-Better-Best Pricing Generator for Contractors

How to Create High-Converting Tiered Proposals

Stop leaving money on the table with single-price estimates. Our Good-Better-Best Upsell Generator is designed to help contractors, HVAC technicians, plumbers, and service professionals instantly visualize tiered pricing strategies. By offering three distinct options, you shift the customer's mindset from "Should I hire you?" to "Which level of service do I want?", helping you increase your average ticket size and win more profitable jobs.

Step 1. Define Your Service & Base Pricing

Start by entering the core details of the job. This establishes the foundation for your upsell logic:

Service Name: Enter a clear, descriptive title for the job (e.g., "Water Heater Replacement" or "Spring AC Tune-Up").
Base Costs: Input your "Good" (Basic) price. Use the sliders or manual inputs to set the "Better" and "Best" prices. A standard upsell strategy adds 20% for the mid-tier and 40-50% for the premium tier.

Step 2. Customize Value Features

The price is only justified by the value you provide. Use the editable lists to differentiate your tiers:

Good (Basic): List the essential scope of work required to complete the job to code/standard.
Better (Recommended): Add features that extend longevity or peace of mind, such as "Premium Materials," "Extended 3-Year Warranty," or "Surge Protection."
Best (Premium): Focus on convenience and luxury. Add "Lifetime Guarantees," "Priority Scheduling," or "24/7 Support" to justify the higher price point.

Step 3. Style & Export Your Proposal

Once your pricing structure is set, match the visual design to your brand and send it to the client:

Design: Use the "Color Palette" options to match your company branding. Adjust the "Badge Settings" to highlight the tier you want to sell most (usually the "Better" option).
For Email: Click "Copy Visual" to place a formatted version of the pricing table directly onto your clipboard. You can paste this straight into Gmail, Outlook, or Word.
For Text Messages: Click "Download Image" to save a high-resolution PNG file. This is perfect for texting clients a professional-looking quote directly from your phone.

Good-Better-Best Tiered Pricing FAQs

Find answers to common questions about our field service software.

Psychologically, offering three options changes the client's decision process. Instead of a binary 'yes or no' on a single price, they compare value across tiers. The expensive 'Best' option serves as an anchor, making the 'Better' option feel like a safe, high-value choice, while the 'Good' option ensures you don't lose budget-conscious customers.

A common industry standard is to price the 'Better' option 15% to 25% higher than the base, and the 'Best' option 40% to 50% higher. However, the price gap must be justified by tangible value, such as extended labor warranties, higher quality parts, or faster service response times.

Yes. The 'Copy Visual' button is specifically designed for this. It copies the design with inline styles that are compatible with Gmail, Outlook, and Microsoft Word, ensuring your proposal looks professional when it reaches your client's inbox.

This tool generates a visual pricing presentation to help with sales. While it includes a disclaimer footer, it does not track estimate numbers, capture client signatures, or manage deposits. For binding agreements, you should convert the accepted option into a formal estimate.

Once your client selects a tier, you can use the WorkQuote app to formalize the job. WorkQuote allows you to instantly generate signed estimates, convert them into invoices, schedule the work, and manage your customer database all in one place. It creates a seamless workflow from the initial 'Good-Better-Best' pitch to the final payment.

Good-Better-Best Pricing Generator

Configure Proposal

Tier 1 (Basic)

Tier 2 (Mid)

Tier 3 (Top)

Preview

Water Heater Installation

Good

$650

Better

$775

Best

$900

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Turn Your Pricing Into Profits

Price Anchoring

Increase Average Ticket

Empower the Customer

Step 1. Define Your Service & Base Pricing

Step 2. Customize Value Features

Step 3. Style & Export Your Proposal

Quickly Create Free Estimates & Invoices

Organize your Business into one App with WorkQuote

Custom Estimates

Job & Task Scheduling

Invoice & Accounting

Client Management

Income Reports & Graphs

Custom Brand Styling

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Good-Better-Best Tiered Pricing FAQs

Why is Good-Better-Best pricing effective for contractors?

How should I determine the price gaps between tiers?

Can I paste this proposal into my email?

Does this tool generate a legally binding estimate?

How do I turn this pricing table into a formal invoice or work order?

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